Members of the month: We Are Social

Office Club Mitglieder des Monats We Are Social

We Are Social

Hi Christopher, Bastian and the rest of the team - members of the month in May!

Introduction round: Who are you and where are you from?
Bastian Scherbeck is the managing director of We Are Social in Germany and one of the leading German social media and digital communications experts. He has extensive experience in consulting small and large, globally acting companies. Together with his team of currently 30 employees based in Munich and Berlin he covers the whole spectrum from strategic concept, daily interactions with influencers to monitoring-based optimisations. Today he is a contributor of the MUNICH DIGITAL INSTITUTE on issues of Media & Marketing and a frequent keynote speaker at conferences held by the institute.

Christopher Schmidt is Senior Account Manager at We Are Social. He also has an extensive experience when it comes to digital marketing with focus on social media. Beneath his job at We Are Social he is also guest lecturer at the HTW Chur university in Switzerland. Christopher and Bastian will split time between Munich which is We Are Social's hometown in Germany since 2011 and the new presence in Berlin where the agency is currently developing new business relationships. At times both are supported by Anatol Vetters, Account Director, Benjamin Egger, Senior Account Manager, Vanessa Bouwman, Account Director and Esther Uhl, Creative Director, who represent the leadership team of We Are Social in Germany.

What are you working on right now?

We Are Social is a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking. To learn more about us, just have a look at: You should also subscribe to our newsletter if you want to get regular updates about what is new in the world of social media (marketing).

How did that develop? What's in the pipeline for the near future?
We Are Social helps brands to listen, understand and engage in conversations in social media and was created in response to the impact of social media on the media consumption landscape, and the need for a new kind of agency to help brands succeed in this environment. With an international team of over 550 and offices in New York, San Francisco, London, Paris, Milan, Munich, Singapore, Shanghai, Sydney and São Paulo, our mission is to put social thinking at the centre of marketing. A presence in Berlin enables We Are Social to build strong relationships with brands in the northern part of Germany and provide them with the strategic service that has prompted the agency’s german growth. For our new hub in Berlin, we are looking for great minds that support us or that can act as interesting partner to shape the future of socialized digital marketing. So, if you have any idea or contact that might be interesting for us, feel free to get in touch with us at Office Club.

Since when do you cowork at Office Club?
Munich has been We Are Social's German hometown since 2011. Since February 1st 2015 we have a second german homebase at Office Club Berlin Prenzlauer Berg.What are the benefits of using a coworking space for you? Being located at a coworking place is a great opportunity for us to develop new business relationships in Berlin and to handle current and prospective clients in the northern part of Germany. Another interesting benefit for us is to become a part - and a new driver - within Berlin's digital scene of experts and creative minds that are willing to push things forward via creating new perspectives about digitalization and digital culture in all its aspects.

Which questions / problems could you help your coworking neighbours with?
To put a whole story in a nutshell, I am a real "Internet Native" and could help with all around Social Media Marketing or how you can start conversations around specific topics in social media.

Do you have favourite spots in Berlin? Something to recommend / consider especially for people coming here?
If you want to enjoy a really good signature cocktail at an extraordinary location you should visit right around the corner.


Thanks a lot and all the best for you and the hub Berlin team!

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